Tips & latest information related to Digital Marketing ?

Benefits of Having your Brand on Social Media A brand is a product, service on concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed, a brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names. Establish your voice online and deliver consistent communication. When done right, online presence can help you establish a credible brand image, spread awareness about the product/service you are selling. Social Media itself is a catch all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages updates with others. Facebook, in contrast is a full blown social networking site that allows for sharing updates, photos, j...

What is Inbound Marketing? Inbound Marketing is a strategy that utilizes many forms of pull marketing – Content Marketing, blogs, Events, Search Engine Optimization, Social Media and more – to create brand awareness and attract new business. In Contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found. Difference between Inbound and Outbound Marketing Inbound Marketing is best described as a method of attracting prospects to your business’s products or services through the creation of related content and incentives, which inspire people to identify themselves and request more information or make a purchase. Inbound Marketing is closely aligned with content marketing, Search Engine Optimization and Social Media Marketing, because each of these programs focuses on attracting unknown prospects to your business. Outbound Marketing on the other hand starts with some ba...

A brand is a name, term, design, symbol or other feature that distinguishes an organization or products from its rivals in the eyes of the customer. Brands are used in business, marketing and advertising. In short, branding is the way in which your customer perceives you when they hear or think of your company name, service or product. This includes everything they think they know about your brand. In today’s world, branding is more important than ever. But a good brand won’t manifest overnight. It’s a result of a meticulous planning, development and growth, which is why many startups and small businesses neglect it without realizing the impact it has. Good branding not only increases the value of a company but it provides employees with direction and motivation, and makes acquiring new customer easier. Essential things for branding: ·         Marketing Analysis: Marketing Analysis strives to determine the attractiveness of a market, c...

Facebook was launched by Mark Zuckerberg with his fellow friends on February 4, 2004. Purpose of Facebook is to make the world more open and connected. They have the mission that people use Facebook to stay connected with friends and family, discover what’s going on in the world and share and express what matters to them. Facebook for Business: This can be a powerful way to communicate with customers and potential customers allowing them to see your product or service without having to visit your premises. Facebook also allows users to tag photos to indicate if a Facebook friend appears in them. Businesses can use this feature to market their product and services also. DO’s and Don’ts: ·         Keep It Short: In today’s era, people are less patient. They like to see the content than to read. Post more images and videos to convey your messages and updates instead of text. ·         Post Frequently...

Affiliate marketing is one of the oldest forms of marketing. Learn about what affiliate marketing is and how it works. What is Affiliate Marketing? Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. How to start Affiliate Marketing? You can follow some easy step to start your affiliate marketing career. · First, you need to start reviewing products in your niche. That can be done on a YouTube Channel, or a blog or even using live stream on periscope. · Second, you have to collect emails, so that you can connect with your audience at any time you want and don’t have to hope for them to see your contact. · Third, you can use joint venture webinars to make a lot of sales in a short period of time, while simultaneously growing your emaillist and creating new content. · Finally, once your affi...

Digital Marketing v/s Traditional Marketing Digital Marketing  is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital Marketing extends beyond internet marketing to include channels that do not require the use of the internet. Whereas, traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate… Other forms of traditional marketing include television spots or commercials, as well as radio spots advertising a business product or service. Disadvantages of Traditional Marketing: ·         Communication Gap: There is very little interaction between the medium used and the customers, it is more of providing information to the public that the brand exists with the hope of these people patronizing the brand. ·  ...

Twitter was found by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams in July, 2006. Twitter is used for microblogging. You have to express yourself in 280 characters only. Twitter is the most influential medium to hear out the good and bad things about your business. It also helps the business to connect with the people who are influential in their business. When Twitter Saves One Life: Two years back, I was travelling from Delhi to Gwalior by a train, there was a man sitting next to the window. And, accidentally one stone came through the window and hit the man’s eye. He was highly injured, bleeding and was not able to open his eyes. We called the Ticket Collector, but he was not able to get the help. We quickly tweet the situation and tagged the authorized person and on the very next station, we get the help and person’s life was saved. How Dell Uses Twitter? Dell has a command center which allows them to track the good and bad reviews about their product and ser...

Why Local SEO is Important to Your Business? What is Local Search Engine Optimization? Local SEO is the optimization of your online properties so you can be found in localized searches. By using the resources and strategies in this guide, you can ensure that your business will be found when your target customers search online. Local SEO uses a variety of strategies- getting your site ranked on search engine like Google, business directories such as Yelp, Super pages, foursquare, Yellow book, Google my business listing, Bing Places for Business. Additionally, many local businesses haven’t figured out the importance of online marketing yet. 6 Blog Ideas to Boost Your Local Search Engine ranking: 1.  Customer Achievements:  If you happen to know a customer is celebrating a significant milestone in their life or an achievement in their own business, ask them if you can take a photo and post the details to celebrate it with them. 2.  Product Success Sto...