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Digital Marketing v/s Traditional Marketing

Digital Marketing v/s Traditional Marketing
Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital Marketing extends beyond internet marketing to include channels that do not require the use of the internet. Whereas, traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate… Other forms of traditional marketing include television spots or commercials, as well as radio spots advertising a business product or service.
Disadvantages of Traditional Marketing:
·        Communication Gap:
There is very little interaction between the medium used and the customers, it is more of providing information to the public that the brand exists with the hope of these people patronizing the brand.
·        Costly:
Print or radio advertisements can be very costly. Printing materials can be expensive and you need to hire people to distribute these.
·        Not Measurable:
Results on this marketing strategy cannot easily be measured. Was the Campaign successful?
On the other hand, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable prize. Unlike TV or print advertising, it allows truly personalized marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost effective and measurable way.
·        Cost Effective:
Digital Marketing is the most cost effective ways to market your business. When it comes to traditional marketing, it’s very difficult for small businesses for ad space. However with affordable digital marketing tactics, small businesses can get more for their marketing spend.
·        Measurable:
While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every reason why you need to invest into digital marketing.
·        Choose Your Ideal Targets:
You can target your audience on the basis of their age, gender, location which suits your product or service, while there is no such option in traditional marketing.
·        Social Media:
No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook or Twitter
PS: PAAGC Digital Web Academy is providing Bangalore’s best Digital Marketing Course where we provide classroom based training with the help of live projects. After the completion of course, internship and placement assistance will be provided.
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