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Importance of Twitter for Business

Twitter was found by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams in July, 2006.
Twitter is used for microblogging. You have to express yourself in 280 characters only.
Twitter is the most influential medium to hear out the good and bad things about your business. It also helps the business to connect with the people who are influential in their business.
When Twitter Saves One Life:
Two years back, I was travelling from Delhi to Gwalior by a train, there was a man sitting next to the window. And, accidentally one stone came through the window and hit the man’s eye. He was highly injured, bleeding and was not able to open his eyes. We called the Ticket Collector, but he was not able to get the help.
We quickly tweet the situation and tagged the authorized person and on the very next station, we get the help and person’s life was saved.
How Dell Uses Twitter?
Dell has a command center which allows them to track the good and bad reviews about their product and services. They have a center with lots of screens on which green light beams when someone make a positive comment and red light beams when someone make a negative comment. Every 30 seconds, the screen changes. They keep an eye on this screen to keep the track of public’s review.
Twitter For Business:
Twitter can be an effective tool in your kit of traffic driving methods, both by making the site link present in the twitter universe and by diversifying content. If you have made a change that is worth tweeting about, such as the addition of a new product or service, using twitter will help deliver bursts of traffic following that content
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