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E-MAIL MARKETING & IMPORTANCE OF E-MAIL MARKETING

E-MAIL MARKETING & IMPORTANCE OF E-MAIL MARKETING

                   http://paagcdigitalwebacademy.com/
E-MAIL MARKETING -

Email marketing is a part of Digital-Marketing ,which encompasses online marketing via websites, Social-Media , blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.


IMPORTANCE OF E-MAIL MARKETING

1 More effective than Social-Media ,(for customer acquisition)

Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal

2 Economic and Cost Effective -

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.

3 Personal and Customisable -

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value (segmented and targeted emails generate 58% of all revenue according to DMA, and marketers that use segmented campaigns, have noted a 760% increase in revenue, according to Campaign Monitor).

4 Action Oriented — 
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue according to Experian.

5 Measurable — 
You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

6 Mobile devices allow people to check their email constantly

Because mobile devices have become so common, people are checking their emails all the time — in line at Starbucks, during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere.


WANT TO KNOW How Social-Media-Marketing help to business ?

https://medium.com/@placement.paagc/how-social-media-marketing-help-to-business-651b56887b3d

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