What Is Digital
Marketing?
Digital Marketing is the marketing of products and services
using various methods on the web.
Who Can Do It?
There is no eligibility or particular qualification required
for doing this course. Every person can do it- Student, Graduate, Post
Graduate, Professionals, and Business Person etc.
What does Digital
Marketing Include?
Digital Marketing is a very vast topic, it includes various
modules:
·
Search Engine Optimization: Search Engine optimization, as the
name suggests, optimizing the content using right information ad keywords, so
that it can be appeared on the top of search engine result page. It is very
necessary for any website to grow on the internet.
·
Search Engine Marketing: Search Engine Marketing includes Ad
words and AdSense. As Search Engine Optimization is the organic platform, Ad
words is the paid method to attract the right audience. AdSense is the paid
advertisement platform, on the web pages and earn money when site visitors view
or click the ads.
·
Social Media Optimization: Social Media Optimization means
using various social media platforms- Facebook, Instagram, Twitter etc. and
optimizing content there to increase the awareness of a product, service, brand
or event.
·
Social Media Marketing: Social Media Marketing is the
process of gaining the attention through promotion. It includes all the social
media channels. Its main aim is to connect with people.
·
Email Marketing: Email Marketing includes sending a
commercial message via email to the group of people. In other words, every
email sent to a potential customer could be considered as email marketing.
·
Content Writing: Digital Marketing is all about
content. You can attract your customer only if your content is educative and
engaging. For doing all the above things said, you need a solid content base.
·
Analytics: You always need to analyze your work
in order to make the improvement. Digital
Marketing also includes analytics tools so that you can track your performance.
Why Digital Marketing Has A Bright
Future?
·
Digital Marketing
Career is going uptrend in employment, set to offer 2 lakhs jobs by the end of
2018.
·
A digital
Marketer can earn starting from 15000 INR per month to 25000 INR per month.
·
Previously
people didn’t have the knowledge of socializing and working digitally but now,
the trend has changed, the world is becoming digitalized and it is predicted
that by the end of 2020, the world will go digital and resulting in abundant
job opportunities.
·
The technology
is improving day in and day out. Humans are going tech savvy. From shopping to
consulting, from learning to training everything is digitalized, and that is
the reason why companies are advertising through various digital channels,
which in return creating multiple job roles for digital marketer.
·
Few companies outsource
this activity to different agencies. This digital marketing agency hires
various executives who can work as a third party consultant to the company.
PAAGC Digital Web Academy provides Best Digital Marketing Course in
Bangalore where we train students for excellence with the help of live projects
& internships. 100% Placement Assistance guaranteed.
For more information, call us @ +91 9535-253-533 or visit www.paagcdigitalwebacademy.com
For more information, call us @ +91 9535-253-533 or visit www.paagcdigitalwebacademy.com
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