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WHAT IS OFF PAGE SEO & ITS IMPORTANCE

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                         WHAT IS OFF PAGE SEO & ITS IMPORTANCE 

SEO refers to the task or the actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).  

In Digital-Marketing off page SEO task involved outside the website like link building, social media marketing, social bookmarking, high pr ppt submission, blog submission, anchor text, directory submission, article submission & business listing. the main purpose is to get backlink & traffic to the website.  



IMPORTANCE OF ON PAGE SEO IN Digital-Marketing

The aim of search engines is to give the accurate result for the query submitted by a user. Search engines try new methods to improve the quality of their result day by day. For improving the quality of the search results, they check a number of factors like; ‘on page elements’, ‘off page elements’ and ‘some quality factors’. When on page SEO give quality within the website; ‘Off-page SEO’ tells how the world around your website thinks or suggest your website. When a website has more links or references coming to it, It is assumed that it will be a high quality or a useful website. Such useful websites will have good mentions on social media, more shares, likes, tweets.


Benefits of Off-site SEO in Digital-Marketing

If you could do a successful off-site SEO to your website, it can give you the below some benefits 
  • Top rank in SERPs –  A successful off-page SEO will result in giving high ranks to your website in search engine result. As a result of top rank attained in SERPs, more people will notice your website, more click will happen and thus more traffic to your website for relevant keywords.

  • More exposure – Top ranks will give good publicity and coverage and hence can get more clicks, visits, links, shares and social media references. This again gives more publicity and more traffic to the website.

  • More Business – Finally, Top rank in SERPs and more exposure to your brand will give you more business which is the ultimate goal.

You can also read a post on ‘  ON PAGE SEO‘ to know the complete optimization techniques on SEO to rank your website high in Search Engine Result Pages. 
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