SEM & WHAT IS THE IMPORTANT OF SEM

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SEM - search engine is a type of internet-based Marketing associated with the researching, submitting and positioning of a  Website within search engine to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines

IMPORTANT OF SEM

• SEM is Conversion-Focused - SEM is an important conversion driver for Marketing campaigns of any type. The reason is because paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results aren’t typically linked to landing pages, but paid ads are. With this in mind, SEO can support brand awareness and top of funnel activity, while paid ads can really focus on a specific goal and end of funnel conversions. But it doesn’t always go this way…

• SEM Can Increase Brand Awareness - Even if ads don’t receive clicks, brand names are still clearly visible on the top of the fold, and searchers may still read or recognize the product, brand name or URL when they see the ad. Searchers might also take notice when ads include keywords and search terms for competitor brands, as the brain tends to compare things that are listed side by side.

• It’s Accessible Even to Small Accounts - One of the biggest hesitations with paid search advertising is cost. Brands and agency clients often think that the costs of SEM will outweigh the benefits; however, as we pointed out from Google’s data in reason #1, if managed correctly you should double your investment in AdWords. So the potential for ROI is there no matter what.

Similarly, it doesn’t take much to advertise on search engines. There’s also no minimum amount you have to spend to run ads. As little as $5 will get you started if you’re on a budget.

• SEM is Great for Local Marketing - SEM is an important tool for driving website visits and getting more conversions on almost any budget – it’s even more important if you’re a local marketer though! Local -Marketing aims to connect regional businesses with the surrounding community that it services. In other words, when people search online for local business services, like “dry cleaner near me” or “food delivery in Montreal,” it’s local marketers who make those queries connect with business listings and ads in search engines.

• It Generates Immediate Results - SEO and other forms of online Marketing tend to be “long game” strategies that generate web traffic over a long period of time (6+ months), whereas SEM has the potential to deliver immediate results.

Ads typically take minutes to create, and though there is an approval procerss that all ads must go through before they appear in the SERPs, the average time between creation and ad launch is around one business day. After that you can sit back and watch the clicks roll in! Well that’s not entirely true… ongoing account maintenance and optimization is simply part of running SEM campaigns.

• It’s a Consistent Traffic Source - Every business wants consistent web traffic to maintain visibility and sales, but also to be able to plan, forecast and budget. Unfortunately, spikes and drops in traffic are often prevalent and at times unexplained. To mitigate some of the chaos, search ads can be used to generate consistent traffic for certain keywords and help you control the amount of traffic coming to your site at any time.

• SEM Brings in More Qualified Leads - Of course, it’s not all About generating traffic. One of the biggest benefits of search ads is the ability to bring in the right traffic. You can’t always control who sees your organic search results, but with SEM, you can create a custom audience that will be far more likely to see and engage with your ads than the average searcher. PPC search ads allow you to target specific demographics as well as visitors at any point in the sales funnel, meaning that the traffic you receive from paid ads is more likely to be qualified than traffic generated from organic SEO.