Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing include print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc.
Benefits of Traditional Marketing
- Reach local target audience easily
- global market
- broadcast
- telephone calls
Disadvantages of traditional marketing
- it is less engaging
- it is more expensive
- difficult to measure ROI
Digital Marketing -This refers to the marketing activities carried out online this provides the best pros and cons between traditional marketing vs digital marketing – social media posts, ads on social networks, blogs, YouTube Videos, email marketing, SMS, pop-up ads, and so on. These methods are very effective, and with every business looking to establish an online presence, new avenues of digital marketing are emerging every single day.
Advantages of Digital Marketing
- it is cost-effective
- you can reach the specific target audience
- easy to measure the ad
- can stop the ad at any point of view
- you will get the larger audience
Disadvantages of Digital marketing
- Negative feedbacks
- Regulation & algorithm changes every time
so, digital marketing is more future scope & have overtaken the traditional market to know more about this digital marketing to know more visit - http://paagcdigital.com
By seeing the above scenario & summary I can conclude that -
Here the technology has changed over a period of time. Earlier it was a traditional way of communicating in the form of pamphlets, TV’s & radio, newspaper, billboards, outfit balloons, which were too costly for everyone & then the time was taken, Marketing has transformed as spending most of the time in an online platform & in social media.

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