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Online Reputation Management & Importance of online reputation Management

http://paagcdigitalwebacademy.com/Digital-Marketing-Course

Online Reputation Management - Online Reputation Management is taking control of the online conversation. It the technique & strategies. ensure that people find the right material when they look you on the internet. The purpose of Online Reputation Management is to create balance  & allow you to best your foot forward.


http://paagcdigitalwebacademy.com/Online-Reputation-Management-Course

The Importance of Online Reputation Management

ORM is a process that manages, & monitors the online review for a company - essentially, ORM manages your online presence the online world has grown to become a powerful platform for consumers everywhere to share & express. their voices .with that being said, consumers are now calling the shots as they have the control on how public views your business.  this what company needs to take action &  be proactive in managing their reviews & reputation. 


online Business owners to start focusing on ORM 

1. Look up for the company - Do some research & see how consumers are reviewing your business. Do people look at the company in a positive or negative light ?. you can also pinpoint what it is that reviewers like & dislike about the company. 


2. create a Google My Business account  (GBA ) - Inputting the name, address & phone numbers (NAP) for your business will help you to improve your local presence on Google SERP's  ( don't worry i will get deeper into this, later on, add the current images to give life to profile - this lets people know the company is staying up to date .

3. Google Alerts - These alerts keep you in the loop about what people saying about your company at all time. the programme will alerts when any mention on business is made . 


4. Remove or push Negative Review -  Depending on the platform, you can either remove or push negative . if , these review are left on platforms or profile you can access ,you will be able to remove them . if the reviews are on 3rd party sites , you can push them by creating content & implementing SEO , or simple respond to them . The constant content creation will push the positive content & citation upwards & the negative reviews  downwards .  

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