Skip to main content

Facebook Remarketing & How Facebook Remarketing will improve our ROI

http://paagcdigitalwebacademy.com/Social-Media-Marketing-Course

Facebook Remarketing —


Facebook Remarketing is a way of reconnecting with users who have previously visited your pages or clicked to your ads on a Facebook /website. By collecting data on the users, using platforms such asFacebook or Google, you can position targeted adverts toa defined audience when they are browsing others website.
http://paagcdigitalwebacademy.com/Social-Media-Marketing-Course
How Facebook Remarketing will improve our ROI
1. Reduce the cost per click — Facebook remarketing usually has lower cost per click . when compared to remarketing on search engines. The reason for the lower cost is that Facebook traffic is supposed to be less targeted than search engine traffic.
on search engines, users are looking for a given products or services , & therefore they are asking for your service ( pull Marketing ) . On social media , you are exposing users to an ad while they are doing something else, & therefore they might not be as likely to convert ( push marketing )
2. Drive High Conversion — converting first -time visitors into buyers takes time visitors into buyers takes time .If your industry is competitive , people are likely to browse multiple sites before completing a purchase .
In most of the case people visit , people visit your site , & then click away so they can compare your price with someone’s else . when they have goen , some visitors may forgot your name & you end up losing a sale . because they cannot find their way back to your sites . after doing remarketing activity their is chance of conversion rate is high to complete the action taken by user
3.Capitalise on social proof — you dont have to remarketing to the potential customers . showing ads to a wider audience — like those who have already bought from you — allow current customers to interact with potential customers.
4. Expand Market Reach — you can also boraden you remarketing audience to those who share characteristics with those group .
you can do that by using an offsite pixel to create a custom audience in your Facebook Ads Manager that includes the people who visited a particular page of your website.
Read my another blog — https://www.wix.com/dashboard/55ea150f-22a9-4f00-aa94-c2781769cb56/blog/5c41c38dd5a0cb001cb8dc58/edit

Labels:

Comments

Post a Comment

Popular posts from this blog

E-MAIL MARKETING & IMPORTANCE OF E-MAIL MARKETING

E-MAIL MARKETING & IMPORTANCE OF E-MAIL MARKETING                     http://paagcdigitalwebacademy.com/ E-MAIL MARKETING - Email marketing is a part of Digital-Marketing  ,which encompasses online marketing via websites, Social-Media  , blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. IMPORTANCE OF E-MAIL MARKETING 1 More effective than Social-Media  ,(for customer acquisition) Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal 2 Economic and Cost Effective - It’s easy, effective, and inexpensive. Email marketing allows busin...
Post a Comment
Read more

Google Webmaster & Importance of using Google Webmaster Tools for SEO

                    http:// paagcdigitalwebacademy .com/ Google Webmaster: it is a free tool provided by Google , which helps us to evaluate & maintain your website performance in the search result. offered as a free service to anyone who owns’s a website . Now, it is renamed as Google search console. http://paagcdigitalwebacademy.com/Certifications Importance of using Google Webmaster Tools for  SEO 1. Search Queries — The search queries section shows the keywords that led users to use in your site, In the search section you can see the number of impression & number of clicks, which tell you about the CTR ( click through rate ) for the keywords. if, it is a higher CTR mean it is the relevant keywords. 2. Links — The second very useful tools of google webmaster is to link to your site section, here it will display where your backlink comes from ( internal & external ) . by knowing where your backlink ...
Post a Comment
Read more

WHAT IS SEO & ITS PROCESS /METHODS

SEO - it standard for search engine optimisation  It is an organic traffic for the website by optimising all the concepts like design , content writing , link building ,structure designing website ,internal & external links &.the presence in all the major primary search engine results http://. IT includes of ON PAGE SEO - optimizing content writing. , by design all your website by OFF PAGE SEO - link building & getting traffic to the website You will have to follow the latest SEO techniques to get top ranking in Google. In this SEO guide SEO process which you can use to improve your ranking in Google. latest I will cover Step 1: Start with Keyword Research Keyword research is one of the most important part and what information they are looking for, it’s almost impossible to start a SEO campaign. internet unless you don’t know what people are searching on the process, SEO of When you do a keyword research, you need to start with a root keyword or seed key...
1 comment
Read more