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Facebook Remarketing & How Facebook Remarketing will improve our ROI

http://paagcdigitalwebacademy.com/Social-Media-Marketing-Course

Facebook Remarketing —


Facebook Remarketing is a way of reconnecting with users who have previously visited your pages or clicked to your ads on a Facebook /website. By collecting data on the users, using platforms such asFacebook or Google, you can position targeted adverts toa defined audience when they are browsing others website.
http://paagcdigitalwebacademy.com/Social-Media-Marketing-Course
How Facebook Remarketing will improve our ROI
1. Reduce the cost per click — Facebook remarketing usually has lower cost per click . when compared to remarketing on search engines. The reason for the lower cost is that Facebook traffic is supposed to be less targeted than search engine traffic.
on search engines, users are looking for a given products or services , & therefore they are asking for your service ( pull Marketing ) . On social media , you are exposing users to an ad while they are doing something else, & therefore they might not be as likely to convert ( push marketing )
2. Drive High Conversion — converting first -time visitors into buyers takes time visitors into buyers takes time .If your industry is competitive , people are likely to browse multiple sites before completing a purchase .
In most of the case people visit , people visit your site , & then click away so they can compare your price with someone’s else . when they have goen , some visitors may forgot your name & you end up losing a sale . because they cannot find their way back to your sites . after doing remarketing activity their is chance of conversion rate is high to complete the action taken by user
3.Capitalise on social proof — you dont have to remarketing to the potential customers . showing ads to a wider audience — like those who have already bought from you — allow current customers to interact with potential customers.
4. Expand Market Reach — you can also boraden you remarketing audience to those who share characteristics with those group .
you can do that by using an offsite pixel to create a custom audience in your Facebook Ads Manager that includes the people who visited a particular page of your website.
Read my another blog — https://www.wix.com/dashboard/55ea150f-22a9-4f00-aa94-c2781769cb56/blog/5c41c38dd5a0cb001cb8dc58/edit

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