Tips & latest information related to Digital Marketing ?

                                        www.paagcdigitalwebacademy.com SITE AUDIT — site audit is an audit conducted on premises of a business , or any other organization. which help us to know the SWOT analysis of our overall site, business. & also it is a full analysis of all the factor that affects the visibility in Search-Engine   . http://paagcdigitalwebacademy.com/Search-Engine-Optimization-Course Best tools for the Site Audit  1 MOZ Tool — one of the best tools for Search-Engine-Optimization -Course. it helps us to check the meta tag information for each web page. so, you can change it or add it. & also you can refer the P.A & D.A for the particular page. 2 Pingdom Tools — It is also one of the best tools to check the website speed of the particular web page & also to know the page size so, that you can reduce...

Affiliate Marketing                               www.paagcdigitalwebacademy.com Affiliate Marketing :  affiliate marketing  means the displaying /promoting the other products /services ads on our website. so, that if someone clicks that ads & purchase anything .you will get some commission of it. it is known Affiliate Marketing. How Does Affiliate Marketing Works? 4 Parts of  A ffiliate marketing   Also known as the maker, the company, the retailer, the creator, or the brand Affiliate Marketing Merchant creates an item/product or service. It can be a major organization like OMG Network 2  The  affiliat e.  - Affiliates is also known as the publishers, distributors or advertisers. They can likewise go from a single individual to the whole organization 3 The Consumer- The consumers let the affiliate framework go round and offer...

E-MAIL MARKETING & IMPORTANCE OF E-MAIL MARKETING                     http://paagcdigitalwebacademy.com/ E-MAIL MARKETING - Email marketing is a part of Digital-Marketing  ,which encompasses online marketing via websites, Social-Media  , blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. IMPORTANCE OF E-MAIL MARKETING 1 More effective than Social-Media  ,(for customer acquisition) Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal 2 Economic and Cost Effective - It’s easy, effective, and inexpensive. Email marketing allows busin...

http://paagcdigitalwebacademy.com How  Social-Media-Marketing  help to business ? Social-Media-Marketing  -  Social-Media-Marketing  (SMM) - social media is a part of  Digital-Marketing  refers to techniques that target social networks and applications to spread brand awareness or promote particular products.  Social-Media-Marketing  campaigns usually center around: Establishing a  Social-Media  presence on major platforms Creating shareable content and advertorials Cultivating customer feedback throughout the campaign through surveys and contests Social-Media-Marketing  help to grow business SOCIAL MEDIA HAVE A LARGE NO OF USERS  - AS day by day technology changes & updates the no of users are increasing in social media rapidly because the social media are creating the more interest & keep users to engage in it SOCIAL MEDIA IS A COST EFFECTIVE  - As more social ne...

http://paagcdigitalwebacademy.com/ SEM - search engine is a type of internet-based Marketing associated with the researching, submitting and positioning of a  Website  within search engine  to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines IMPORTANT OF SEM SEM is Conversion-Focused - SEM is an important conversion driver for Marketing campaigns of any type. The reason is because paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results aren’t typically linked to landing pages, but paid ads are. With this in mind, SEO can support brand awareness and top of funnel activity, while paid ads can really focus on a specific goal and end of funnel conversions. But it doesn’t always go this way… SEM Can Increase Brand Awareness - Even if ads don’t receive clicks, brand na...

http://paagcdigitalwebacademy.com/                           WHAT IS OFF PAGE SEO & ITS IMPORTANCE  SEO r efers to the task or the actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).   In  Digital-Marketing  off page SEO task involved outside the website like link building, social media marketing, social bookmarking, high pr ppt submission, blog submission, anchor text, directory submission, article submission & business listing. the main purpose is to get backlink & traffic to the website.   IMPORTANCE OF ON PAGE SEO IN  Digital-Marketing The aim of search engines is to give the accurate result for the query submitted by a user. Search engines try new methods to improve the quality of their result day by day. For improving the quality of the search results, they check ...

On-page SEO   is the practice of optimizing individual web page  in order to rank higher and earn more relevant traffic in search engines .   On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.  ON PAGE SEO should include alt& title tag, meta keywords, content in a web page, internal links, header tag, navigation, social media icons etc IMPORTANCE  ON  PAGE SEO  Right Set of Keywords You should make sure the keywords you use are relevant and commonly searched for. The set of keywords should be a combination of the most relevant words that will allow you to attract more online traffic. Using Keywords in URLs It is a good idea to use keywords in links or URLs, as it would help improve your site’s rankings in SERPs. This is because a short but clear and detailed keyword in URLs will at...

SEO - it standard for search engine optimisation  It is an organic traffic for the website by optimising all the concepts like design , content writing , link building ,structure designing website ,internal & external links &.the presence in all the major primary search engine results http://. IT includes of ON PAGE SEO - optimizing content writing. , by design all your website by OFF PAGE SEO - link building & getting traffic to the website You will have to follow the latest SEO techniques to get top ranking in Google. In this SEO guide SEO process which you can use to improve your ranking in Google. latest I will cover Step 1: Start with Keyword Research Keyword research is one of the most important part and what information they are looking for, it’s almost impossible to start a SEO campaign. internet unless you don’t know what people are searching on the process, SEO of When you do a keyword research, you need to start with a root keyword or seed key...

Traditional marketing  refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of   traditional marketing include print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc. Benefits of Traditional Marketing Reach local target audience easily global market broadcast telephone calls Disadvantages of traditional marketing it is less engaging it is more expensive difficult to measure ROI Digital Marketing - This refers to the marketing activities carried out online this provides the best pros and cons between traditional marketing vs digital marketing – social media posts, ads on social networks, blogs, YouTube Videos, email marketing, SMS, pop-up ads, and so on. These methods are very effective, and with every business looking to establish an online presence, new avenues of digital marketing are emerging every single day. Advantages of Digital Mark...