E-MAIL MARKETING & IMPORTANCE OF E-MAIL MARKETING http://paagcdigitalwebacademy.com/ E-MAIL MARKETING - Email marketing is a part of Digital-Marketing ,which encompasses online marketing via websites, Social-Media , blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. IMPORTANCE OF E-MAIL MARKETING 1 More effective than Social-Media ,(for customer acquisition) Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal 2 Economic and Cost Effective - It’s easy, effective, and inexpensive. Email marketing allows busin...
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